But corporate identity is much more than just a logo, we understand that how your logo works on a business card or exhibition stand is as important as what the logo says about you visually. The team at Lushsoft are experienced in dealing with small start-ups and large corporate companies on brand identities. From initial logo design and brand usage guidelines, right through to corporate stationery and marketing material. Creating the right message that you want to convey through your brand is an art form - it's a combination of type, graphics, colours, textures and getting all the elements to work in harmony.

Most successful companies set great importance on their corporate branding. And rightly so: every time someone sees your logo, they form a judgement on your organisation, your products, and you. The effect of a professional logotype is that your customers see you are a credible, professional outfit, they are proud to be associated with them. It's been scientifically proven that people judge the credibility of a website by the quality of its design, as quality design demonstrates investment, financial stability, and maturity.

To find out more contact us today to discuss your needs and how we can help you.

A guide to terminology

Corporate branding requires more than a swish logo and fancy website. It's about people's perception of your company... from the consistency of your messages, to the way you answer the phone, the act of creating a complete statement of the identity and philosopy of a company.

The corporate identity refers to the specifically visual aspects of the brand: the logo, stationery, web site, marketing materials, and so on.

The logotype (or logo) is the graphical and/or typographical mark that is the central element of the identity.